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Our Team

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Marty Obst

President

Marty Obst founded MO Strategies in 2010. Obst currently serves as Senior Political Advisor to Vice President Mike Pence, as well as Chairman of the Vice President’s operation of the Trump-Pence re-election campaign. Obst was a co-founder and Senior Advisor to America First Policies, the 501c4 organization tasked with promoting the White House agenda. In addition, Obst is the Chairman of Great America Committee, Vice President Pence’s Leadership PAC. Marty has worked at the highest levels of national and Indiana state politics, distinguishing himself in the areas of campaign management and campaign fundraising.

 

During the 2016 election cycle, he first served as Campaign Manager for then Governor Mike Pence’s re-election effort. As one of the most competitive Governor races in the country, Marty was responsible for day to day operations, overall campaign planning and coordination, as well as major donor fundraising. When Governor Pence was tapped to be Donald Trump’s running mate, Obst became Campaign Manager and Director of Operations for the Vice President’s Campaign, overseeing planning, execution, and fundraising for the Vice Presidential candidate.

 

Before serving as Campaign Manager, Obst served in various political and fundraising capacities for numerous clients, including the Republican Governors Association, National Republican Congressional Committee, Boehner for Speaker, and the Indiana Republican Party.

 

Obst served as Deputy CEO of the 58th Presidential Inaugural Committee, overseeing fundraising, friends and family coordination, and all aspects of inaugural week activities involving the Vice President-elect. Under his leadership, the 58th Inaugural shattered all fundraising records by raising over $100 million.

 

As President of MO Strategies, Marty provides strategic and grassroots advisory services to over two dozen major corporations, coalitions and associations.

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Kyle Walker

Executive Vice President

Kyle Walker provides MO Strategies clients with strategic guidance learned over twenty-five years of government and political experience.

He started his career in Indianapolis-Marion County government for ten years, as a Deputy Director of the Department of Public Works, Co-Board Member of the Marion County Board of Voter Registration and a Lawrence Township Deputy Assessor. In 2007, Kyle was appointed the Executive Director for the Marion County Republican Party, where he was an integral part of the historic win by former Indianapolis Mayor Greg Ballard, Republican control of the Indianapolis-Marion County City-County Council and Republican control of all other Mayors and City Councils in the county.

In 2010, Kyle began a public affairs consulting firm that provided political strategy to candidates and advised businesses on government advocacy and procurement. Later that year, Kyle was elected Chairman of the Marion County Republican Party and remained in that role for five years. During that time, he helped secure a second term for Mayor Greg Ballard in 2011 and played a key role in the success of many other campaigns for Mayor, City Council, Superior Court Judge, State Legislature, and U.S. Congress.

Kyle continues to be very active in Republican politics, serving as a political advisor to a number of candidates and elected officials, and as a member of the Indiana Republican Party State Committee.

Kyle currently represents District 31 in the Indiana State Senate, and previously served as the President of the Fort Harrison Reuse Authority Board and as an elected member of the City of Lawrence Common Council.

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Rob Goad

Senior Vice President

A native Hoosier and 13-year veteran advising elected officials in the U.S. Congress and the Executive Branch, Goad leads MO Strategies' advocacy and engagement efforts for education and school safety related clients.

Prior to joining M/O Strategies, Goad served as the Deputy Assistant Secretary for Legislative Affairs in the Office of Legislative Affairs at the Department of Homeland Security. In this role, he served as the Department’s primary liaison to Members of the United States Senate and their staffs. He also developed a strategy to expeditiously advance the Acting Secretary through the confirmation process and implemented a process to help prepare the Acting Secretary and Deputy Secretary for congressional hearings.

From 2016-2020, Goad worked in the White House as a Special Assistant to the President for Domestic Policy. He served as policy lead on education, combating gun violence, and school safety policy issues. In addition, he served as the White House’s lead policy staffer on the President’s Federal Commission on School Safety.

Goad previously served on the Presidential Transition Team as the education lead for policy implementation for then President-Elect Donald Trump’s education policy agenda. Prior to developing education policy for the President-elect’s 2016 campaign,Goad served as a Senior Policy Advisor to House Policy Committee Chair Luke Messer focusing on education issues. He also played a pivotal role advancing school choice policies as Director of the Congressional School Choice Caucus.

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Matt Huckleby

Vice President

Matt Huckleby serves as Vice President for MO Strategies. He provides political and government affairs consulting, building on relationships and skills he has built over the past two decades. Prior to joining MO Strategies in 2023, he served as Executive Director of the Indiana Republican Party and as Deputy Campaign Manager for Eric Holcomb for Indiana. Throughout his career, he has overseen and advised political operations for campaigns for Governor, Congress, State Legislator, and local office. His primary areas of focus include operations, political and field efforts, and data analytics.

He is still actively involved with the Republican Party, serving as Lawrence Township Chairman for the Marion County Republican Central Committee. Prior to joining the State Party, Huckleby served as political director for Eric Holcomb for Indiana and Mike Pence for Indiana and as district director and campaign manager for Congressman Larry Bucshon.

 

Huckleby is a graduate of Indiana State University with a degree in Political Science, and lives in Lawrence with his wife Mallory.

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Cydney Couch

Director of Finance Operations

Cydney joined MO Strategies in 2018 and currently serves as Director of Finance Operations. Prior to joining MO, Cydney worked as a fundraising consultant assisting with operations and data management for multiple Senate candidates during the 2018 Midterm cycle. Cydney also oversaw finance operations for the United States Senate special election in Mississippi that was successful in further securing the Republican Party’s Senate majority in 2018. Cydney got her start in politics in college as a Field Organizer on a U.S. Senator’s re-election campaign where she focused on grassroots outreach and social media engagement. 

 

Cydney graduated in 2017 from Arizona State University with a Bachelor of Science in Communications and a minor in Political Science. She is originally from Arvada, Colorado.

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