Our Team
Marty Obst
President
Marty Obst, founder and President of MO Strategies, is a prominent political and corporate strategist who has provided counsel to political figures and Fortune 500 companies across the country.
With over 20 years of experience in Republican politics, Obst has served on leadership positions on over 80 federal and statewide campaigns, and is nationally respected as a Republican strategist, fundraiser, and trusted advisor.
Obst has served in Senior leadership roles in the 2016 and 2020 Trump for President Campaigns, as well as Senior Political Advisor to Vice President Mike Pence. In addition, he was Deputy CEO of the 58th Presidential Inaugural Committee, Indiana Finance Chair for President Donald J. Trump, National Finance Committee for the Republican Governors Association, and Senior Advisor to Indiana Senator-elect Jim Banks.
In addition, Marty and the team at MO Strategies have represented dozens of corporate clients, ranging from Fortune 500 Companies to Venture Capital-backed start ups. With long experience working at the Federal and State levels, MO Strategies has delivered results in a wide range of policy areas.
Obst served on Beta Theta Pi's National Foundation Board, and is a Cabinet Member of the Build a Bridge Capital Campaign, and serves on the Riley Children's Foundation Board.
Kyle Walker
Executive Vice President
Kyle Walker provides MO Strategies clients with strategic guidance learned over twenty-five years of government and political experience.
He started his career in Indianapolis-Marion County government for ten years, as a Deputy Director of the Department of Public Works, Co-Board Member of the Marion County Board of Voter Registration and a Lawrence Township Deputy Assessor. In 2007, Kyle was appointed the Executive Director for the Marion County Republican Party, where he was an integral part of the historic win by former Indianapolis Mayor Greg Ballard, Republican control of the Indianapolis-Marion County City-County Council and Republican control of all other Mayors and City Councils in the county.
In 2010, Kyle began a public affairs consulting firm that provided political strategy to candidates and advised businesses on government advocacy and procurement. Later that year, Kyle was elected Chairman of the Marion County Republican Party and remained in that role for five years. During that time, he helped secure a second term for Mayor Greg Ballard in 2011 and played a key role in the success of many other campaigns for Mayor, City Council, Superior Court Judge, State Legislature, and U.S. Congress.
Kyle continues to be very active in Republican politics, serving as a political advisor to a number of candidates and elected officials, and as a member of the Indiana Republican Party State Committee.
Kyle currently represents District 31 in the Indiana State Senate, and previously served as the President of the Fort Harrison Reuse Authority Board and as an elected member of the City of Lawrence Common Council.
Rob Goad
Senior Vice President
A native Hoosier and 13-year veteran advising elected officials in the U.S. Congress and the Executive Branch, Goad leads MO Strategies' advocacy and engagement efforts for education and school safety related clients.
Prior to joining M/O Strategies, Goad served as the Deputy Assistant Secretary for Legislative Affairs in the Office of Legislative Affairs at the Department of Homeland Security. In this role, he served as the Department’s primary liaison to Members of the United States Senate and their staffs. He also developed a strategy to expeditiously advance the Acting Secretary through the confirmation process and implemented a process to help prepare the Acting Secretary and Deputy Secretary for congressional hearings.
From 2016-2020, Goad worked in the White House as a Special Assistant to the President for Domestic Policy. He served as policy lead on education, combating gun violence, and school safety policy issues. In addition, he served as the White House’s lead policy staffer on the President’s Federal Commission on School Safety.
Goad previously served on the Presidential Transition Team as the education lead for policy implementation for then President-Elect Donald Trump’s education policy agenda. Prior to developing education policy for the President-elect’s 2016 campaign,Goad served as a Senior Policy Advisor to House Policy Committee Chair Luke Messer focusing on education issues. He also played a pivotal role advancing school choice policies as Director of the Congressional School Choice Caucus.
Matt Huckleby
Vice President
Matt Huckleby serves as Vice President for MO Strategies. He provides political and government affairs consulting, building on relationships and skills he has built over the past two decades. Prior to joining MO Strategies in 2023, he served as Executive Director of the Indiana Republican Party and as Deputy Campaign Manager for Eric Holcomb for Indiana. Throughout his career, he has overseen and advised political operations for campaigns for Governor, Congress, State Legislator, and local office. His primary areas of focus include operations, political and field efforts, and data analytics.
He is still actively involved with the Republican Party, serving as Lawrence Township Chairman for the Marion County Republican Central Committee. Prior to joining the State Party, Huckleby served as political director for Eric Holcomb for Indiana and Mike Pence for Indiana and as district director and campaign manager for Congressman Larry Bucshon.
Huckleby is a graduate of Indiana State University with a degree in Political Science, and lives in Lawrence with his wife Mallory.
Cydney Couch
Director of Finance Operations
Cydney joined MO Strategies in 2018 and currently serves as Director of Finance Operations. Prior to joining MO, Cydney worked as a fundraising consultant assisting with operations and data management for multiple Senate candidates during the 2018 Midterm cycle. Cydney also oversaw finance operations for the United States Senate special election in Mississippi that was successful in further securing the Republican Party’s Senate majority in 2018. Cydney got her start in politics in college as a Field Organizer on a U.S. Senator’s re-election campaign where she focused on grassroots outreach and social media engagement.
Cydney graduated in 2017 from Arizona State University with a Bachelor of Science in Communications and a minor in Political Science. She is originally from Arvada, Colorado.